The Battle for Brands in a World of Private Labels
Deloitte has just released a comprehensive study on private label. Among the key findings: - Mounting evidence suggests that national brands are losing their hold on the consumer. As a result,...
View ArticleClik here to view.
Private Label Goes Custom
Private label continues to up the ante in today’s market. While private-label packaging typically contains stock features to minimize costs, Safeway has introduced “a custom carton shape that works...
View Article44% believe store brands have gotten better
It used to be understood that private label brands were of lesser quality. Nowadays, not only is that changing in reality, but in perception as well. “The private label market has enjoyed sales growth...
View ArticleHas Private Label Won the Game?
“In the just completed shopper research on private label usage conducted by Perception Research Services (PRS), fewer shoppers reported purchasing private label products on a regular basis, compared to...
View ArticleThe Latest on Private Label: There’s Good News & Bad News
It seems we report on private label’s increased market share almost every other week. But today is not entirely dreary for national CPG brands – we’ve got both good and bad news. First, the bad news:...
View ArticleClik here to view.
Ouch. Private Label Undercuts National Brands By 33%+
A study from the Private Label Manufacturers Association says consumers can shave 33% from their grocery bills if they buy only private-label products. Private-label aspirin was as much as 60% less...
View ArticleClik here to view.
Parents Less Likely to Move to Baby Private Label
“Betting that parents are less stingy when it comes to junior’s needs, two of the country’s biggest makers of diapers and wipes are pushing through price increases. Kimberly-Clark Corp. plans to raise...
View ArticlePrivate Label Sales Reach Record High
Private-label sales in supermarkets, drugstores and mass merchandisers rose nearly 2% in 2010 to reach a record $88.5 billion, according to the Private Label Manufacturers Association. Private label...
View ArticleRecession is Over, Private Label Isn’t
Never fun to read the bad news, but let’s get it out of the way this week so we can concentrate on more fun stuff later this week– As shoppers’ economic concerns eased somewhat in the wake of the...
View ArticleNow, CPG Loyalty Jumps!
Well, if you’re ever dismayed by a piece of research, just wait a bit and a new study will come out and make you happy again. While last week, we reported that researchers had found decreased loyalty...
View Article
